Sushiro (スシロー) Experience & Information A comprehensive overview and personal experience report

5 / 5 based on 1 Reviews

Updated: 2025-04-28

Summary

Sushiro is Japan’s leading kaiten-sushi (conveyor belt sushi) chain with over 500 locations and more than 40 years of history. The menu offers a huge variety of over 100 delicious options, ranging from classic sushi like nigiri and rolls to sides, desserts, and drinks, with prices starting at 120 yen. Ordering is simple and user-friendly thanks to modern multilingual touchscreens available in English, Chinese, and Korean, and since February 2025, many stores use the latest large touchscreens called "デジロー" (DegiRō). Payment is convenient with cashless options including major credit cards and QR code payments. For those mindful of allergies or calories, detailed information is provided for many dishes, making dining at Sushiro both enjoyable and easy for everyone.

The extensive menu

Sushiro offers an extremely varied menu with over 100 different delicacies, which, in addition to the classic sushi varieties, also includes numerous side dishes. Prices start from just 120 yen (tax included), although actual prices may vary depending on the branch. This variety ensures that both fans of traditional sushi as well as guests who prefer other dishes will find something to their liking. ^[1]

Market Leadership and Company History

Since its founding more than 40 years ago, Sushiro has established itself as the leading operator of Kaiten-Sushi (conveyor belt sushi) in Japan. The chain records the highest sales in the country and operates more than 500 restaurants. This impressive success story is backed up by data from the “Food Service Industry Marketing Data Book 2012-2024” (actual results 2011-2023). ^[2]

Ordering System and Digital Innovations

A special feature of Sushiro is the modern, multilingual touch panel ordering system, which allows customers to place orders in languages such as English, simplified Chinese, and Korean. This intuitive system makes ordering much easier and ensures a pleasant customer experience. ^[1]

New touchscreen technology – “デジロー” (DegiRō)

On February 3, 2025, Sushiro officially announced the launch of its new, large touchscreens “デジロー” (DegiRō). In a detailed press release, it was explained that these digital displays are being rolled out in several new branches, including the recently opened location in Kōrakuen Kasuga, Tokyo. With this innovation, the number of branches using “デジロー” has risen to over 50 throughout Japan. ^[3]

Payment Options

Sushiro relies on flexible, cashless payment methods. In addition to accepting all major credit cards, customers can also pay by QR code. This modern payment system contributes to speedy processing and a smooth restaurant visit. ^[1]

Menu, Allergy and Calorie Information

Sushiro’s lineup includes various types of sushi such as Nigiri, Gunkan, and Rolls, as well as side dishes, desserts, drinks, and take-out options. For customers with dietary sensitivities, detailed allergen information is provided.

Calorie information for selected dishes

Product	Calories (kcal)
Prem Big-Eye Tuna Sushi	78
Fatty Albacore Tuna	86
Salmon	95
Onion Salmon	124
Broiled Fatty Salmon	123
Broiled Fatty Salmon Radish	124
Broiled Salmon with Basil Sauce	167
Salmon with Cheese	161
Salmon Avocado & Onion	138
Flounder Fin	114
Cured Fatty Mackerel Sushi	115
Boiled Shrimp	73
Shrimp with Cheese	107
Shrimp Basil Cheese	113
Shrimp Avocado & Onion	116
Jumbo Shrimp	45
Red Shrimp Sushi	47
Fresh Shrimp	69
Sweet Shrimp Sushi	68
Squid	67
Squid Lemon Salt	68
Boiled Conger Eel	98
Japanese Egg Omelet	117
Prosciutto	114

All calorie counts come from the official Sushiro website. ^[1]

International Presence and Expansion

Sushiro has strongly positioned itself not only in Japan, but also internationally. In addition to over 500 domestic branches, the chain has already opened its first overseas branch in Seoul, South Korea. Other major milestones include:

2017: Founding of Taiwan Sushiro Co., Ltd.
June 15, 2018: Opening of a branch in Taipei, Taiwan.
August 2019: Opening of branches in Hong Kong and Singapore.
March 2021: First branch in Bangkok, Thailand.
September 2021: Opening of the first branch in mainland China (Guangzhou).
November 2023: Start of operations in Jakarta, Indonesia.
April 2024: Establishment of a local company in Malaysia for expansion, with the first opening planned for February 7, 2025.

These international expansions underscore Sushiro’s ambitious growth strategy. ^[6]

Official Foreign Language Websites

Sushiro provides three official websites in different languages to reach a broader international audience:

^[1]

Store Reviews and Location Ranking

Suehiro (末廣) in Kyoto

This branch in Kyoto receives a rating of 3.69 stars based on 355 reviews. The nearest station is Kyoto Shiyakusho Mae Sta. ^[4]

Sushiro Shinjuku Sanchome Ten in Tokyo

The branch in Shinjuku, Tokyo, is rated at 3.13 stars, based on 153 reviews. The nearest station is Shinjuku Sanchome Sta. Also, the budget per person at this location ranges from 1,000 to 1,999 yen and 2,000 to 2,999 yen. ^[5]

Sushiro x Kimagure Cook – A Dream Come True!

A special highlight is the collaboration between Sushiro and popular YouTuber Kimagure Cook (Kaneko). After months of development, an exclusive sushi collaboration was created featuring five new special sushi varieties. The new creations include:

Kanjang-gejang Sushi (marinated Snow Crab)
Bonito with kimchi mayonnaise
Anago-Takuan Roll (conger eel with pickled radish)
(Two further special varieties were developed)

The new products underwent strict quality checks to ensure the highest standards despite affordable prices. The limited special menu lineup was introduced nationwide in two phases—first from January 20 and again from February 5. Kimagure Cook’s passion for seafood and Sushiro’s dedication to quality took center stage. Personally, I have been a long-time fan of Kimagure Cook, have been following his YouTube channel for over five years, and traveled especially to Sushiro to experience this exclusive event—the menu was incredibly delicious, but was only available for a limited time. ^[8]

Here is the official YouTube video (in Japanese): Watch video .

Personal Opinion

Personally, I value Sushiro—just like Kura Sushi—as an excellent place for high-quality sushi at very low prices. For a family visit, the cost is usually around 1,000 to 1,700 yen per person, which is an unbeatable price-performance ratio. In addition, Sushiro offers a wide range of dishes that are also appealing for children and guests who don't like fish—for example, ramen, karaage, fries, but also creative alternatives such as prosciutto sushi or hamburger sushi. What impresses me most is the modern approach to the ordering experience, particularly the large interactive touchscreens that span two tables and turn the restaurant visit into a special experience. ^[1]